
POSITAL’s ability to supply this low-volume niche market with cost-effective products is directly related to its modular design philosophy and flexible “minimum order quantity: one” (MOQ1) manufacturing system. Fell explains: “Our encoders are designed as assemblies of inter-changeable components. Except for a few specialized parts, our parallel interface encoders have most of the same components as encoders with serial, fieldbus, or industrial Ethernet interfaces. As long as we can source the necessary parts, we will continue to supply this market.”