Tracking the Progress of Change

Today, it is arguably the U.S. leader in image, print presentation, editorial content and coverage of global automation business, financial and technical issues. Beyond the printed magazine, the Web site is attractive, effective and generates substantial traffic and advertising revenue. Plus, Editor Gary Mintchell’s regular blogs, Webcasts and editorial mailings are widely followed and respected.

自杂志的成立以来，我一直是一名AW专栏作家，并为这支成立者有关。首先，多年来我会回顾一些自己的专栏，以跟踪改变的潮流。

五年前，海上外包已经推动了知识工作，超越了廉价劳动力。我讨论了“不对称动机” - 推进国家的上升行动的驱动使他们难以竞争。我的专栏涉及解决方案：在继续培养我们最宝贵的资产的情况下，开发互补的离岸伙伴关系。一系列柱子分析了创新的根源和赢得态度的刺激。

Go global

A lot of the current growth is being generated by new global assertiveness and agility, championed by our editorial encouragement to “Go global, stay local.” AW has consistently championed aggressive globalization to defy domestic recessionary trends. Too, we advocated following broader market horizons and offering new pricing formulas. We hope our regular readers have been rewarded by increased awareness of what it takes to have the global competitive edge.

当我们努力敲响的钟声过时的thinking, we extolled the advantages of real-time enterprise software, Web services and smart asset-management. And we continued to alert our readers to approaching technology advances—smart sensors, intelligent robotics and machine-to-machine (M2M) communications, all of which are already emerging on the horizon.

ISA is at the crossroads. While the society continues to lead in the development of new industry standards, it is now dedicating substantial effort toward raising awareness of the automation profession to assure continued availability of vital automation skills. We laud the organization’s efforts to expand internationally, and we’ve provided strong editorial support for the new initiatives.

As we advance toward the next five years, look for growth in these key technologies:

• Industrial wireless networks will steadily become integrated with standard plant and office networks and will contribute to substantial market growth

• Machine-to-machine (M2M) communications will unleash a wave of productivity with improved asset management and enhanced service initiatives

•利用广泛部署的计算机和网络的技术将推动新的自动化和控制系统

•安全已成为一个紧急问题。

In these uncertain times, if you’ve been “riffed” from a large automation supplier, don’t just look for a similar job; join a small team, perhaps a new start-up in emerging technologies and markets. If you’re in a small or medium-sized company, make sure that you’re focusing resources on growth products and global markets. If you’re part of an automation major, don’t get involved in sustaining efforts for old products with dwindling margins; look for growth through partnerships in global markets, with innovative pricing structures that transcend old mindsets.

Midst the continued uncertainty of the next five years, AW is committed to pointing out new directions. Of this we can be certain: Old dinosaurs will die and new leaders will emerge. Success will come to the companies that understand how to combine advanced technology with innovative sales and marketing ideas, to offer increasingly competitive solutions for global customers.

嘿，如果你有乐趣和赚钱，你就在正确的赛道上。

Jim Pinto是一个行业分析师和评论员，作家，技术未来主义和天使投资者。您可以通过电子邮件发送给他：jim@jimpinto.com。或审查他的网站上的预测和预测：www.jimpinto.com.