虽然发达国家仍然是建筑业务的主要市场，但增长的激增将在中国和印度等新兴市场。这种增长飙升基于发展中国家投资基础设施项目的计划，例如新的道路和铁路，以及高层建筑等非住宅建筑。
Demand for new housing in China, India, Russia and Eastern and Central Europe, arising from increasing personal wealth and current housing shortages, also is expected to spur growth. But with these opportunities will come challenges. The challenges include:
• Rising raw material costs
•全球人才竞争
• Environmental regulations compliance
• Increased international competition
• Global margin monitoring
The current economic boom in China and India is creating an imbalance in supply and demand, while increased fuel costs are raising energy and transportation costs. These are among the factors leading to sharply rising prices for basic construction materials such as cement, steel reinforcement bars and copper.
As price increases impact construction costs, contract values are being kept down, putting pressure on margins. Companies will need to address the challenge of soaring construction material prices by becoming more efficient in their procurement efforts.
人才正在成为全球商品，由多个竞争对手队过去。发达市场正在损失熟练的员工作为劳动力时代，而新兴技术则需要新的技能。此外，发展中国家遇到了吸引人才的问题。这些劳动力短缺导致问题，包括项目延误以及开发和管理熟练劳动力的挑战。吸引和持有想要与成功相关的人才的一种方式是发展强大的企业形象。
气候变化令人担忧继续在全球范围内成长，越来越兴趣对建设的环境影响和建筑物和结构的运作。作为城市发展的主要参与者，工程和建筑公司将被要求适应更复杂的环境法规。
The construction industry is becoming international as new markets open. But with new opportunities comes added competition. India, for example, is creating tremendous opportunities for Indian companies to develop within the home market, as well as strengthening their ability to expand globally. At the same time, overseas companies will view India as a potential expansion opportunity—intensifying competition for projects.
To meet increased competitive challenges, companies should consider pursuing joint ventures that can help them more
easily enter new markets. Moreover, Indian construction companies should be viewed as promising partners by overseas players seeking to enter the Indian market.
Finally, as construction opportunities expand globally, so will revenues. Monitoring global margins will become crucial for companies seeking to improve operational efficiency. Accomplishing this will require executing effective corporate programs supported by performance measurement and risk management policies.
Positioned for the future
There is no one successful way to manage the balance between the transitions that the evolving market will demand. But companies can succeed by finding the combination that best aligns with their anatomy, and then—critically—continuously renew their positions as market conditions change.
James Robbins, james.a.robbins@accenture.com, is North American Automotive and Industrial Equipment Industry Lead for Accenture, a global management consulting, technology services and outsourcing company in New York City.
Demand for new housing in China, India, Russia and Eastern and Central Europe, arising from increasing personal wealth and current housing shortages, also is expected to spur growth. But with these opportunities will come challenges. The challenges include:
• Rising raw material costs
•全球人才竞争
• Environmental regulations compliance
• Increased international competition
• Global margin monitoring
The current economic boom in China and India is creating an imbalance in supply and demand, while increased fuel costs are raising energy and transportation costs. These are among the factors leading to sharply rising prices for basic construction materials such as cement, steel reinforcement bars and copper.
As price increases impact construction costs, contract values are being kept down, putting pressure on margins. Companies will need to address the challenge of soaring construction material prices by becoming more efficient in their procurement efforts.
人才正在成为全球商品，由多个竞争对手队过去。发达市场正在损失熟练的员工作为劳动力时代，而新兴技术则需要新的技能。此外，发展中国家遇到了吸引人才的问题。这些劳动力短缺导致问题，包括项目延误以及开发和管理熟练劳动力的挑战。吸引和持有想要与成功相关的人才的一种方式是发展强大的企业形象。
气候变化令人担忧继续在全球范围内成长，越来越兴趣对建设的环境影响和建筑物和结构的运作。作为城市发展的主要参与者，工程和建筑公司将被要求适应更复杂的环境法规。
The construction industry is becoming international as new markets open. But with new opportunities comes added competition. India, for example, is creating tremendous opportunities for Indian companies to develop within the home market, as well as strengthening their ability to expand globally. At the same time, overseas companies will view India as a potential expansion opportunity—intensifying competition for projects.
To meet increased competitive challenges, companies should consider pursuing joint ventures that can help them more
easily enter new markets. Moreover, Indian construction companies should be viewed as promising partners by overseas players seeking to enter the Indian market.
Finally, as construction opportunities expand globally, so will revenues. Monitoring global margins will become crucial for companies seeking to improve operational efficiency. Accomplishing this will require executing effective corporate programs supported by performance measurement and risk management policies.
Positioned for the future
There is no one successful way to manage the balance between the transitions that the evolving market will demand. But companies can succeed by finding the combination that best aligns with their anatomy, and then—critically—continuously renew their positions as market conditions change.
James Robbins, james.a.robbins@accenture.com, is North American Automotive and Industrial Equipment Industry Lead for Accenture, a global management consulting, technology services and outsourcing company in New York City.
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