This recognition by the2021 American Inhouse Design AwardsisProAmpac’s 15thaward fromGDUSA,a magazine and information resource for graphic design professionals.It waspresented at GDUSA’s 58thAmericanInhouse Design Awards.
The new Jungle Juiced pouch is a 15% ABV/30 Proof beverage that can be purchased from theJuiced Boxeswebsite in packs of four. Dawson Sieradzky, Juiced Boxes founder and CEO, said the vodka-based juice includes natural flavors and electrolytes. “Juiced Boxes is looking forward to continuing their collaborative partnership with ProAmpac, as we launch two additional Jungle Juiced products,” added Sieradzky.
“This Inhouse Design Awardrecognizes ProAmpac’s successfulcollaborative innovationapproach to packaging design,” observed Adam Grose,chief commercial officer.
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To develop the pouch, “ProAmpac partnered with Juiced Boxes and utilized the tools and resources of theCollaboration and Innovation Center (CIC), from virtual prototypes created usingMAKRand samples produced from ourDesign and Sample Lab (DASL). We were able to go from concept to commercialization in under six months,” said Grose.
MAKRis anonline packaging design configurator. It allows users to remotely create custom three-dimensional package designs in both film and paper formats which can then be prototyped in the DASL.
“This award is great example of ProAmpac’s front end collaboration to speed the development and launch of new products to market”, saidSal Pellingra, vice president of global application and innovation development. “It really highlighted our design services, which are a big part of the Collaboration and Innovation Center capabilities here in Rochester, N.Y.,” he added.
In addition, the project illuminates “the breadth of our innovation capabilities: graphic and pouch development and prototyping in DASL and utilizing MAKR to place the new graphics directly on simulated pouches remotely,” added Nicole Cocuzzi, manager, DASL innovation.
