LG Electronics Taps Customizable Kit for Unboxing, Brand Experience

Companies selling higher-end products--cosmetics, liquor, or consumer electronics, for instance--can struggle amid an over-saturation of “premium” messaging. LG broke the cycle with a unique package design kit from RRD.

Lg Signature 1

That kind of experience was exactly whatLG Electronicsaimed to create with its special loyalty kit for the sophisticated consumers who purchase the super-premium LG SIGNATURE home appliances and OLED TVs.

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