IoT comes to billions of paper-based packages

It’s a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billons of WestRock packages, in-store signs, and displays produced annually.



As part of this smart packaging collaboration for paper-based consumer packaged goods (CPG) products, WestRock, a leading provider of differentiated paper and packaging solutions, will print Digimarc Barcodes that can be scanned by smartphones, point of sale scanners, and other machine vision devices. Digimarc Barcodes are essentially invisible barcodes repeated across the entire surface of packages and other media. These “digital triggers” are integrated with the EVRYTHNG market-leading IoT Platform, giving each physical package a unique Active Digital Identity (ADI) and data profile in the cloud.



韦斯特罗克（Westrock）的企业解决方案并展示业务部门的总裁克雷格·冈克尔（Craig Gunckel）说：“韦斯特罗克（Westrock）连接的包装解决方案为全球基于纸张的消费者包装带来了新的实时互动水平。”“智能包装在云中由智能软件提供支持的智能包装的组合使数十亿个包装商品对CPG公司及其客户及其客户更加聪明，更具交互性，更具跟踪性和更有价值。”



According to SmithersPira, the intelligent package market is expected to be worth over $2 billion by 2021, with expected growth to be at least 18% annually. Connected packaging offers many advantages over current conventional packaging, such as reduced counterfeiting, real-time product tracking and analytics, a direct digital path to the end consumer for ongoing relationships, easy implementation, extended shelf life, and increased safety coupled with low cost, among others.



"By digitally-enabling the smart product packaging at point of manufacture, we can add real-time connected intelligence to any physical product throughout its lifecycle,” explains Niall Murphy, Founder and Chief Executive Office of EVRYTHNG. “We’re building the world’s biggest ecosystem of strategic packaging and labeling partners across different material types and industries to realize our vision of consumer products that are #BornDigital™.”



“Our collaboration with WestRock and EVRYTHNG is another step in delivering of our Intuitive Computing Platform based on Digimarc Barcode,” says Bruce Davis, CEO at Digimarc. “This collaboration will expedite development of interactive packaging for progressive brands, which will benefit from more accurate inventory tracking, faster retail sales, and direct communications with consumers.”