Good Work Alone is Not Enough, You Need to Sell Your Ideas

在2012年艾默生全球用户交流周围走动，很容易得出结论，大多数工程师都处于内向，许多工程师当然不想认为在会议中将他们的想法视为“销售”的必要性。

But that is exactly what you need to do, according to consultant Thom Singer, who spoke to a packed session in the Anaheim Convention Center.

In fact, said Singer, you need to sell yourself full time in your organization in order to get your ideas across at that one critical meeting where decisions will be made.

无论是性格内向还是外向，尤其是在技术环境中，您都需要学习如何与同事建立声誉和品牌建立联系，这将导致您更具影响力。辛格说：“我们都在销售。”“您必须每天将自己卖给同龄人，”不是通过言语而是通过行动。

Do you stay late to lend a hand, or do you rush off at closing time? Do you support others when they speak up, or are you consistently negative? Do you smile and say hello when passing in the hall? Extroverted actions, even if you’re not an extroverted person, can build relationships with people.

It’s called networking. But networking is not a verb, according to Singer. It’s a lifestyle. “Go to lunch with your peers. Make an effort to ask questions before you dive in with information all about yourself. [Think about] how can you approach other people to make them feel significant,” Singer said.

All this will lead to you not only being noticed. It will make you more influential.

Also, when it comes time for your idea to be considered, prepare in advance and practice. Practice not just the facts and statistics, but know your purpose (what you want to accomplish), and weave a story that gets your point across.

“Humans brains are wired to remember stories,” said Singer. You need an emotional connection to your idea, not just data.

问问自己，我对我所呈现的人有什么期望？您的老板，老板的老板和您自己的团队成员可能必须以不同的方式展示。每次会议可能都有不同的目的。

The more you present the better you will get. And don’t forget, every great sales person “asks for the order.” Don’t be afraid to say, “This is what I want to happen as a result of this meeting.”

可悲的是，仅凭良好的工作就不会在当今的市场中削减它。好的工作只是您在门口的门票。您需要与人建立联系并成为团队合作者。