During the initial months of the pandemic, thousands of Brazilian households moved to fill the void left by social isolation by acquiring pets, a phenomenon that also highlights that Brazil is one of the largest markets worldwide for pet products, only behind the United States and China.
This increment is also confirmed by a recent study byEUROMONITOR INTERNATIONAL这表明在过去五年中，宠物配件和食品的销售额增加了87％，这一数字表明，情报机构肯定会一直保持稳定。
在具有如此高增长潜力的市场中，差异化已成为倾向于对宠物食品需求的公司的竞争力的关键因素，尤其是驱动产品和包装，这些因素和包装都脱颖而出，从而脱颖而出。
These films include a minimum of 30% rPET, as warranted by the “Recycled Content” seal granted by the international certification body SCS Global Services.
Photo courtesy of Terphane.
Animal and environmental wellbeing
最近在巴西实现了宠物护理产品部门的总价值的机会adimax, one of the largest dog and cat food processors of this South American country. Established in 2002 with the mission to promote domestic animal wellbeing through high-quality foods, this manufacturer has also pioneered the development of environment-friendly solutions in Brazil.
作为其产品组合的一部分，该品牌具有称为FórmulaNatural的产品线。由兽医开发，它采用了狗和猫的先进营养概念，通过将碳水化合物，纤维，维生素和矿物质（包括水果和蔬菜）的碳水化合物，纤维，维生素和矿物质的特定来源纳入其粮食生产新鲜肉和特定来源来努力分化。
正是对于这条线，该公司开发并推出了由Ecophanefilms, manufactured in Brazil by特法恩。These films include a minimum of 30% rPET, as warranted by the “Recycled Content” seal granted by the international certification bodySCS Global Services，成为通过安维萨,国家Agency for Sanitary Vigilance.
来自阿迪马克斯（Adimax）的包装开发经理Leonardo Dalmagro是巴西Petfood最大的处理器之一。
照片由Adimax提供。
Terphane devoted its full attention and capacity to the development of the films, facing the challenge of keeping barrier properties intact. “It took us nearly two years to develop these films and, although our resins were already approved for direct contact with foods, our idea was to add recyclable content to the inner layers so we could expand a whole line of products in which film functionality remained practically unaltered,” highlighted toMundo PMMITerphane的销售和市场总监AndréGani。
For Adimax, the use of this Ecophane film line has proven to be a remarkable advancement in their purpose of having more sustainable packaging presentations for their products. “The socio-environmental issues along with an innovative spirit, part of the Adimax DNA, push us to constantly search for alternatives that improve our packaging using sustainable technologies. All this, without giving up on aesthetics or functionality, while offering more comfortable and practical solutions to our clients,” Leonardo Dalmagro, Packaging Development manager for Adimax toldMundo PMMI.
These attributes could not be more consistent with the food-product line currently being packaged with Ecophane films, that ensure a reduced usage of virgin raw materials, placing Adimax at the Brazilian forefront of this petfood segment trend. “The partnership between Adimax and Terphane is consistent with our conviction of promoting a perfect relationship between the food and its packaging, and nothing could be more adequate for a product spectrum carrying the word “Natural” in its name than a sustainable flexible plastic packaging,” stated Dalmagro.
生态后消费者的再生聚酯薄膜与Adimax的目标一致，以促进循环经济的过渡，通过减少碳足迹和使用基于化石的产品以及残基的量，在新材料的帮助下，新材料的倡议。到达垃圾填埋场，河流和海洋。达尔玛格罗向我们解释说：“对于我们用于包装的每1,000公斤宠物，我们避免在不足的地方处置13,800瓶单瓶。”“我们的目标是加强我们在产品生命周期中确保可持续性采取的行动。”
Developed by veterinarians, Fórmula Natural employs advanced nutrition concepts for dogs and cat’s food.
具有智能生态设计方式的项目
Packaging for the Fórmula Natural line were originated in a smart eco-design project centered around the economic, social, and environmental pillars of sustainability. During its execution, different challenges were sorted, including how to determine the right portioning sizes, all the way up to the application of a resealable system to reduce product waste. Its design and materialization counted on the participation of, apart from the film manufacturer Terphane, the converting Brazilian companyCopobrás.
Andre Gani explained the initial requirements their client had for the films that were to be incorporated into the packaging. “Adimax was looking for typical common polyester film characteristics, such as oxygen, gas and humidity barrier properties, and keeping mechanical and chemical polyester properties which ensure perfect machinability.” This last subject turned out to be extremely important, due to the ability of polyester to accept either printing or lamination. “At the end of the day, Adimax was looking to have the same properties of the polyester they regularly purchased, while at the same time moving to a greener polyester,” Andre Gani pointed out.
Previously, Adimax had led the development of sustainable packaging in Brazil, by using I'm GreenTM制造商Braskem制造的材料是由可再生能源（例如甘蔗源性乙醇）制造的。随着这种材料的早期采用，达尔玛格罗说：“我们有助于大大减少化石燃料的使用并降低整个塑料链中的温室气体排放。我们还通过eurecicloinitiative, seriously committing ourselves to promoting a more resource-conscious consumption.”
The development Adimax embarked on with collaborations from Terphane and Copobrás, made it possible to alter the structure of the conventional polyester they were using, without any kind of negative effect on the product. “With the new films we were able to maintain high-barrier properties, prioritizing food safety,” the Packaging Director for Adimax underlined. Likewise, due to the similarities in nature of Ecophane films and conventional PET, the packaging manufacturer has not met any type of hurdle in the converting process, nor any production line adjustments have been necessary. The aesthetic appearance of the Fórmula Natural flexible packaging has not suffered alterations either, as noted by Andre Gani: “What we found with this development was that printers did not need to modify their inks at all; that was the main idea, to allow for a seamless implementation of this project.”
手头可伸缩性
通过Petfood包装来采用生态胶片的预测证据表明，这些预测将受到广泛接受。在Adimax，他们预见到他们在FórmulaNatural Line中的使用可能会扩展到该品牌投资组合中的其他参考。这些新包装在消费者基础内的有利接待正在推动更广泛的实施。“就品牌如何面对可持续性而言，消费者每天都有越来越大的要求，而我们的客户也没有什么不同。即使在发布如此短暂的时间之后，我们也收到了许多积极的反馈，证明了我们走上了正确的道路。”达尔玛格罗向我们保证。
这种新包装的优势是显而易见的，并且已经通过各种渠道进行了促销：我们自己的客户，他们使用我们的包装作为信息，社交媒体以及通过Adimax销售和技术团队。采用这些类型的电影，并在不失去食品接触能力的情况下纳入越来越高的再生内容，似乎是一种不可阻挡的趋势，肯定会成为主流并触及许多领域和非常不同的产品。
销售和营销主管安德烈Gani Terphane.
Photo courtesy of Terphane.
特别是，该Adimax应用代表了巴西前所未有的技术进步，并符合其企业哲学。达尔马格罗说：“我们的目标是加强对循环经济的行动，在产品的生命周期中保持可持续性。”
对宠物食品的包装可持续性趋势感兴趣吗？在下面下载我们的免费PDF。
