Virtual events present a major pipeline opportunity for machine builders and technology suppliers. Where else can you find high volumes of prospects—with exactly the right interests—who are ready to engage? As such, one of the most powerful tools in your marketing arsenal right now is a strong product demo.
Yes, being in front of a camera can be a bit daunting. But putting together a product demo for a virtual environment is far easier than most people realize. Here are some tips to help your team be successful:
弄清楚演示和问答之间的首选平衡。You’ve got a short period to make an impression. When you have a great product, it’s only natural that you’ll want to be sure the viewers understand all its amazing features. But wait, the best demos give prospects just enough to recognize relevance and whet their appetite. The true power is getting the viewer to want to talk with your sales team to learn more.
Many demos therefore follow a pretty similar format: A spokesperson describes the challenge(s) prospects often feel, discusses how the product addresses these challenges and the applications for which it is best suited, and then shows the product in action while focusing on just a handful of key features. From there, it’s best to transition the conversation to viewer questions, where you can start tackling more intricate details about features or practical aspects of adoption, such as typical install times, maintenance considerations, etc. Do not spend the whole period demonstrating your product and relaying every nuance, or you limit having the viewer engage.
Give yourself “supports” if needed.Feeling a little queasy at the prospect of speaking live in front of a camera? You’re not alone. One way the pros relieve this pressure is to record some of their presentation in advance and then devote the rest of their time to answering questions, where conversation flows more naturally. Others may find it helpful to use several slides to guide the discussion. (Just be mindful to minimize the amount of content that you’re making viewers watch and read at the same time.) Making use of this support can reduce pressure on your speaker while still satisfying the information needs of viewers.
Find opportunities to underscore live presence.任何人都可以在网站上提供产品视频。真正使虚拟事件如此特别是互动。为了让游客觉得自己与你联系起来“Live”（即使您的一些演示文稿可能被预先录制），请考虑以下内容：
询问问题，即使修辞。（“我们有多少次经历过X挑战？”）
而不是简单地站ing in front of your product, don’t be shy about moving around. As you are describing how something works, walk closer and use your camera to zoom in on details. Viewers want to get a closer peek and feel like they are sharing a more intimate environment with you.
Don’t be shy about relating real-life experiences. Take advantage of small opportunities to humanize your presentation by sharing the occasional brief anecdote (e.g., “I once saw poor integration lead to the worst flow-wrapping back-up—cupcakes were flowing everywhere!” or “I know a factory in Ohio that reduced changeover times by 30% simply by timing operators and making the performance data visible.” These narrative elements make your presentation more memorable and can breed a sense of familiarity that helps viewers feel more comfortable engaging with you.
做一些贯穿次数以习惯时间。大多数演示者最好用他们想要覆盖的几个子弹点而不是正式脚本，所以他们听起来最自然。但这并不意味着主持人应该通过任何手段“翼它”。提前练习这些点是关键，因为在谈论您热情的主题时，很容易失踪时间。扬声器所做的越多，可以简洁地传递每个重点。（提示：附近有一个计时器，所以扬声器可以保留足够的时间讨论讨论。）
Give viewers a reason for follow up.在完成演示之前，主持人应该鼓励观众以某种方式参与。要保持对话的想法包括：
Introduce a technical staff member who will be on-hand for one-on-one chat or phone discussions about particular applications.
Offer an exclusive white paper or case study to those who follow up via chat or email.
鼓励与会者安排一个更详细的德mo for their entire team, where you’ll host the meeting during or after the show on your own preferred video platform (Zoom, GoToMeeting, etc.).
请记住：您的目标并不简单地生产产品演示。这将使演示作为一种手段，以提高您的参与和销售努力的前景。
PACK EXPO Connects– November 9-13. Now more than ever, packaging and processing professionals need solutions for a rapidly changing world, and the power of the PACK EXPO brand delivers the decision makers you need to reach. Attendee registration is open now.
