The new Finnish luxury fragrance brand Nakuna Helsinki aims to conquer the international market with its Finnish-inspired and premium-quality perfumes. The company worked closely with梅尔斯董事会, part of Metsä Group, to create perfume packaging that reflects its brand concept and brand values.
Nakuna Helsinki于2019年由Anu Igoni和Jaakko Veijola,设计和销售的创意董事成立。新的香水系列是与味道和香水公司Givaudan独特合作的结果。已经创造了五种独特的气味来反映独特的北方芬兰经验,例如在开放水中的冷却垂度,中夏的魔法,或集会驾驶的令人兴奋。
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梅尔斯说,这对企业家来说非常重要,即品牌的故事和价值也在包装中表达。根据Veijola的说法,芬兰是可持续发展的先驱,Metsä董事会的包装设计团队理想地被定位成为一个关键伙伴。“香水是一种奢侈品,持久和仔细的思考成分。我们希望延长与我们包装相同的可持续思维,因此我们选择了纸板和包装解决方案,“他说。
The packaging does not use any plastic or glue and is fully recyclable. According to Metsä, it delivers a memorable opening experience with thoughtful and detailed packaging components, with each piece of packaging contributing to thejourney to the product itself. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.
Metsäboard天然FBB 270 g / m2folding boxboard was used for the packaging and the sleeve. The inner structure is constructed using lightweight and strong microflute made of MetsäBoard Natural WKL Bright white kraft liner. The packaging was manufactured by Finnish Cadpack.