In the burgeoning e-commerce business, a newstudy/survey在食品和饮料市场消费者行为says 34% of shoppers return an online purchase because of the packaging.
Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage， 通过开展爱斯科and its sister companies Pantone, X-Rite, and AVT, makes the following points:
• Online and offline experiences must mirror each other as primary shoppers expect nothing less from brands. The packaging and experience must be the same.
•百分之四十七的购物者期望连续ct image to match the product packaging.
• Twenty-six percent of primary shoppers who had returned product based on packaging did so because they thought it looked wrong or counterfeit.
制药，电子商务和绝缘包装
Perhaps not surprisingly, the e-commerce industry—and rising pharmaceutical demand—are leading to ResearchAndMarkets’ prediction that the “global insulated packaging market is poised for strong growth during the forecast period from 2017 to 2027.” Its180-page report, released in July 2018, notes that “some of the prominent trends that the market is witnessing include growth in flexible insulation packaging, [the] increasing e-commerce industry, [and] rising demand in pharma industries.”
The e-commerce market is also on the radar ofGS1我们，刚刚宣布已将其GS1美国认证内容提供商计划扩展到包括五个新认证的合作伙伴的非营利标准组织。
它的公司发展高级副总裁Melanie Nuce说：“随着消费者越来越多地在线吸引研究产品并进行购买，产品内容的作用对于进行销售至关重要。这些专家正在帮助小型企业通过简化的流程和专家指导在线扩展，共享和维持良好的产品内容。”
