Beginning in October and running through the end of the year, Olay will be piloting a new way of shopping for skincare that it says could dramatically reduce the amount of plastic used in the beauty category. The news was announced today by Marc Pritchard, Chief Brand Officer at P&G, and Virginie Helias, Chief Sustainability Officer at P&G, at the 2019 Sustainable Brands Conference in Detroit. During the pilot, Olay will offer its Olay Regenerist Whip moisturizer with a refill pod that fits right in the jar. If adopted, and if the brand moves a significant portion of Olay Regenerist moisturizer jars to refillable pods (e.g., 5 million jars’ worth), it would result in a savings of more than 1 million pounds of plastic.
消费者将能够购买含有一系列全罐的可再填充的寡发再生鞭包装，一旦清空，可以放置在罐子内的产品中的一个完整的保湿套筒。包装将销售并装在100％再生纸的容器中，并不包含外纸箱，以减少纸板使用。豆荚本身将由聚丙烯制成，在接受PP的那些城市中可回收。
Says P&G, Olay’s refillable product concept is just one step in the brand’s commitment to making more of its packages recyclable or reusable and are part of P&G’s larger sustainability initiatives.P&G was the first Consumer Packaged Goods company to respond to TerraCycle’s Loop circular shopping platform,which relies on reusable packaging.
Says Anitra Marsh, Associate Director of Brand Communications, Global Skin and Personal Care Brands at P&G, “The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable Olay Regenerist Whip package is the first step of that journey. It’s really important for us to get it right because only then can we bring this concept to market at scale.”
Olay will test its refillable moisturizer on Olay.com in the U.S. and the U.K. and select retailers online for a three-month period, with pricing to be determined. It will then evaluate the learnings to inform future packaging. Olay hopes to learn more about the way consumers interact with refillable beauty products, for example, whether they like the idea of refillable skincare products and whether Olay’s design is intuitive. Over time, the refills could be sold separately.
