印度酿造公司,首先100%可回收铝合金的发明者通过宣布与...宣布合作启动了最新的可持续发展倡议Recyclebank®,该公司奖励人们采取日常绿色行动的折扣和交易。该计划CoorsRecycles®将支持通过货币贡献和特殊包装促进环保垃圾处理。
一部分选择的Coors Light和Coors Banquet套餐于2013年3月31日出售,将帮助从Coors回收到Recyclebank的贡献。Recyclebank将部分利用这些资金,部分地建立国家在线运动,为消费者教育铝回收的好处,并为其参与奖励它们。购买者应该寻找Coors回收标志和消息传递特殊标记的套餐。
“We’re proud that Coors Brewing Company invented the first 100-percent recyclable all-aluminum can in 1959,” says Pete Coors, MillerCoors chairman of the board. “The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels.”
Today, 152 million aluminum cans are recycled each day, Coors relates, making them the most recycled item in the U.S.
“在Recyclebank,我们的估值伙伴加入了我们在持续的挑战,为全国各地的社区产生经济,环境和社会利益,”Recyclebank首席执行官Jonathan Hsu说。“通过Coors Recycles,我们期待着增加社区参与,并以宝贵的储蓄形式为绿色行动提供奖励。”