Godiva's boxed artistry beckons

Godiva Chocolatieruses distinctive high-end packaging for both visual and tactile appeal.

Attention to detail characterizes the complex converting effort for Godiva's Truffles line.
Attention to detail characterizes the complex converting effort for Godiva's Truffles line.

Truffles from Godiva Chocolatier Inc., New York City, are nothing to trifle with. Launched in fall 2004, Truffles entice selective chocolate connoisseurs through packaging that promises a richly rewarding epicurean adventure.

戈迪瓦(Godiva)的高级艺术总监Massoud Mansouri解释说:“包装设计唤起了新松露系列的感官体验。”“材料选择成功地传达了优雅和精致,增强了产品表现,送礼,当然还有消费。”

盒子里绑在棕色的弓上,丰富的巧克力颜色为Godiva标志的金箔浮雕提供了有品位的背景。盖子的独特拱形边缘反映了每个松露的圆形形状。

麦克莱恩包装提供了用于松露的刚性两件盒。麦克莱恩(Godiva)帐户团队经理乔·格林伯格(Joe Greenberg)说:“与戈迪瓦一起工作总是一个挑战,他们推动了极限。”

对盖子的影响和包装的影响至关重要 - 是Corvon®的外部虹彩层,这是一种7米乳胶饱和材料,带有绒面革的感觉。Corvon结合了颜色和深度,以创建一个表面,随着视角的变化而闪闪发光。该材料带有光纤专有的孟加拉图案,其深度巧妙地吸引购物者触摸它。戈迪瓦(Godiva)说,当他们这样做时,整体视觉和触觉体验是豪华的,品牌交流是完整的。

限量版首次亮相

松露系列首次亮相一个月后,戈迪瓦(Godiva)发行了限量版松露。盒子将设计概念进一步走了一步,盖子上的颜色意外飞溅。独特的口味包括Horachata,泰国椰子,Pabana和Karibu。该盒子还被Corvon覆盖在一层虹彩,上面有圆形松露形状,并用几种高影响的红色印刷。曼苏里说,附加的设计元素以热带图像风格唤起了香气和海洋的概念,让人联想到保罗·高加(Paul Gauguin)绘画。据曼苏里说,一般设计方案的灵感来自各种巧克力成分的异国情调,从泰国到马达加斯加再到墨西哥。

LE converting at McLean

For the Limited Edition box, McLean receives the Corvon in rollstock, sheets it, and screen-prints it in two colors plus a coating that facilitates gold stamping, Greenberg says. After gold stamping, the Corvon material is embossed and die cut, ready to be wrapped around the box lid. The lid and base are made of 58-pt and 40-pt chipboard respectively from Bennington Paperboard. McLean prints the base offset in two colors and stains the lid interior to match the wrap.

The lid wrapping at McLean is done using automatic equipment from Italy-based Emmeci, which operates in the United States as Emmeci U.S.A. LLC. Greenberg says it’s difficult to get a tight wrap because of the stiffness of the Corvon imparted by the screen printing, but the precise registration coupled with the Emmeci’s fast speeds are ideal for specialty boxes like Godiva’s. The result is delectable packaging.

Godiva松露在Godiva.com上在网上出售,美国主要城市中有200多家Godiva专业精品店,以及优良部门的另外1次额外的商店和诸如Lord,Taylor和Bloomingdale的专业商店。松露有36、18、8-,4-和2件式的盒子结构。16.5盎司,24件限量版松露零售价为45美元。

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