Do you recall life without a smartphone? It is becoming difficult to remember those days. With the ever-evolving digital transformation in the consumer world happening, it is easy to find an application that can manage every aspect of our lives. This is not only transforming our user experience at a personal level, it is also affecting the way manufacturers work.
公司现在没有受到这种变化的破坏，而是现在正在投资数字化转型，许多人通过查看可以支持工业物联网（IIOT）框架的技术解决方案开始了这一旅程。领导数字化转型的公司不仅专注于客户的体验，而且还向员工求助，以更加有效的方式为他们提供正确的工具和连通性。数字工作场所的劳动力不仅需要他们完成工作所需的数据，而且需要易于使用的技术，这些技术具有每天使用的应用程序的熟悉外观和感觉。
一个来自德勤公司的关于这个主题的报告指出:“中欧ology enables the digital workplace. Each organization already has a digital workplace toolbox with different tools. Depending on your industry and business needs, the tools needed to support your digital workplace will vary. The key is to adopt the right tools for your employees to do their jobs.”
其中一个工具领域还是成熟的中断in the IIoT era is customer relationship management (CRM). To keep customers at the focus of their business today and stay one step ahead of competitors, manufacturers need a CRM technology that enables them to respond to customer requests fast, from wherever they are and from whatever device they are using. Equally important—and here’s where IIoT comes into the CRM equation—they must also understand how inputs provided by both customers and their own machines can be leveraged in a CRM system.
How CRM and user experience can lead to growth
If you provide the right CRM solution loaded with the right data to your sales team, it can make a great difference to your business. A modern CRM interface will result in improved productivity and employee engagement because your sales team will be able to do business anytime and anywhere, and better understand your customers’ behaviors.
These are the key things you need to look for in an effective CRM solution ready for the IIoT:
- Great user interface—in both the front and back ends.在讨论用户体验时，广泛认为用户是王。但是IIT时代的CRM需要一个界面，对于管理它的IT专业人员也很友好。有如此多的数据输入要考虑和管理，因此IT专业人员需要能够管理和提炼CRM系统的信息与用户友好同样重要。
- Full access to CRM data for all users.Your sales team needs to have full access to the CRM features and data on their mobile devices. Make the data transfer from your customers to your CRM as well as from your machines to your CRM as seamless as possible. Your sales staff should be able to use the mobile CRM to manage the entire sales cycle from lead to quote, as well as to dissect all the relevant information from anywhere they are.
- Broad compatibility.Until a common, open-source operating system for all your machines outputting data into an IIoT data repository arrives on the scene, be sure the CRM has a browser/operating system-agnostic application that works on the device of your choice.
- Easy to install and implement.用户体验应该从安装过程开始，该过程与去应用商店并将应用程序下载到设备一样容易。此外，寻找一种简单的许可模型，不会增加您的成本。
The digital transformation happening in the workplace is not just a trend, it´s here to stay. That’s why it’s important to understand what future technologies can look like so your business can stay ahead of the curve.
For more information, visit Epicor atwww.epicor.com。
