事情的崛起（IOT）正在为工业设备制造商创造丰富的新机遇。但要充分利用它们，OEM将需要做的不仅仅是将数字技术纳入其组织作为回应。
The digital transformation of the marketplace has made it vital that machine builders not only be experts at manufacturing, but also excel at designing digital solutions that give customers the experiences they want when interacting with connected devices. Achieving this will require that OEMs embed digital connectivity into every facet of their operations. It also will mean broadening their digital approach to include customers, partners, employees and other industries to build the collaborative partnerships needed to provide the connected product and service experiences that customers will increasingly demand.
For “The Accenture Technology Vision for Industrial Equipment 2015,” we interviewed 221 executives from leading OEMs across nine countries. The survey was developed to identify the technologies and most relevant trends that will likely have the greatest impact on the industry in the next three to five years.
It highlights four of the most critical technology trends that should be focused on to succeed in a global equipment market that is on the verge of becoming dominated by IoT.
Critical trends
我的互联网随着它的影响而越来越大，将最终用户在各种数字体验的中心，使世界各地的人员和企业能够通过技术进行互动。随着从地球移动设备到安全系统的越来越多的日常物体进入连接的设备，OEM应该准备好设计在数字和物理世界中使人们能够个性化，控制，衡量和自动化其生活的应用程序。大约86％的调查受访者在其组织的最重要优先事项中排名个性化客户体验。
The platform revolutionis an emerging trend in which highly connected IoT hardware components that are giving customers more of what they want in terms of meaningful, satisfying outcomes beyond products or services. It is becoming critical to customer satisfaction. IoT has given OEMs the tools to gain end-to-end insights into the outcomes that their customers are trying to achieve. Using IoT as an analytical tool will become increasingly important, as more intelligent hardware will encourage a shift from focusing on selling products or services to selling outcomes. The report shows that 92 percent of surveyed equipment executives agree with this scenario.
行业技术平台that can provide comprehensive approaches to integrating machines, data, insights and people to help customers better manage business outcomes and improve the bottom line also will be essential to capturing IoT opportunities. Adopting this concept will enable companies to customize platforms to the particular needs of a diverse range of customers. One leading OEM has begun deploying such platforms to grow its business—platforms that are becoming the blueprint for forging new value chains on the fly to build, connect and deliver applications specific to industry problems.
Workforce reimaginedis a concept designed to create more productive interaction between workers and technology that will become more important as the IoT market takes hold. In our survey, 86 percent of the executives say that successful businesses will be those that manage employees alongside machines that capture what is best about both human talent and machine intelligence, embracing both as critical elements of a reimagined workforce.
重新设计未来
Many industrial equipment manufacturers are already aggressively pursuing ways to deliver better outcomes to their customers—from forming cross-industry alliances to fine-tuning human-machine collaboration to create more value in innovative ways. It is the kind of reengineering of the traditional OEM business model that will be needed to succeed in the Internet of Things era.
>>詹姆斯罗宾斯，james.a.robbins@accenture.com.， 是Accenture北美工业设备行业北美董事总经理。
